Why Electric Cars Are Stalling: A Change Management Perspective
The internal combustion engine has dominated personal transportation for over a century. However, climate change concerns are pushing for a shift towards electric vehicles (EVs). While aeroplanes remain the biggest polluters per passenger mile, governments are focusing on personal vehicles with ambitious goals like the 2035 ban on new gas-powered car sales in Europe. Yet, EV sales are hitting a roadblock, and many manufacturers are refocusing on hybrids. Why the disconnect? Change Management and the EV Rollout From a change management perspective (as outlined in e.g., Prosci ADKAR Model ), a successful transition requires assessing stakeholder change readiness. In the case of EVs, key stakeholders include: Markets: Consumer perception and purchase intent are crucial. Are potential buyers aware of EV benefits and comfortable with range limitations? A study by McKinsey & Company (source on McKinsey ) found that range anxiety is a major barrier to adoption. Regulations: ...