Digital technologies to increase sales

-

source pixabay


You are asking yourself why after spending so much energy pushing the market, your revenue does not fly. Most probably you belong to the old school. You still use classical channels by making lots of cold phone calls and several visits to customers that are not interested, at least not now, in your products and services. Hence,  you have a group of sales managers that look for personal contact with the customer and are very frustrated to get so little from their effort. Therefore, the revenue does not increase as expected each time you add a workforce.

The reason is that today customers take their first information from the internet, and most of the time, their effort goes behind by comparing offers and looking for references before taking action to contact the supplier.

In this new environment where the "digital word" play a key role, businesses need to organize themselves to understand the new rules and the associated technologies and then take advantage of them to generate value for their stakeholders. Pulling instead of pushing, let the customer look for your services and products.

A huge mistake is setting up the website and a company social media account without having a digital strategy.

Hence, the company should take further steps like promotion and analytics that are possible through the big players in the search engine business (e.g., Google, Microsoft). 

A strategy shall include:

- Goal setting

- Audience knowledge, your products/services analysis  

- Marketing campaign plan (Budget, Time, Scope)

- Delivery plan

- Data analysis and improvement plan



  

Location: Zurigo, Svizzera

Popular posts from this blog

From Project Inferno to Phoenix: Rebooting a Critical Project Without Burning Bridges

-
Image
  We've all been there. A project you once saw brimming with potential has morphed into a multi-headed beast – months behind schedule and haemorrhaging hundreds of thousands of dollars. That's exactly what I inherited when I was assigned to lead the "Phoenix Project" (name a bit ironic at the time). Facing the Flames: Initial Assessment My first order of business was a thorough examination of the project landscape. I pored over documentation, interviewed stakeholders, and conducted deep dives into the team's workflow. The situation was grim. Scope creep had mutated the project's original goals, communication channels resembled a game of broken telephone, and morale was at an all-time low. The Sponsor's Scorched-Earth Solution During my initial meeting with the project sponsor, the tension was so thick you could cut it with a Gantt chart. As I presented my findings, his face contorted in frustration. Before I could even propose solutions, his response was ...
Read more

Building a Ferry Booking Marketplace: A Blueprint for Success

-
Image
  Introduction Imagine a world where planning a ferry trip to a Greek island or an Albanian coastal town is as easy as booking a flight. That's the vision behind our ferry booking platform. We're not just building a website; we're constructing a digital marketplace that will revolutionize ferry travel. This post will delve into the technical architecture, development strategy, and go-to-market plan for this ambitious project. 1. Architecture: A Foundation for Scalability A robust architecture is paramount to handle the expected influx of users and data. We'll adopt a microservices architecture for its flexibility, scalability, and resilience. This means breaking down the platform into smaller, independent services that can be developed, deployed, and scaled independently. Core Microservices : Booking engine, payment gateway integration, inventory management, user management, and analytics. Data Layer : A cloud-based, NoSQL database like MongoDB for flexibility and scal...
Read more

Projectizing Your Service Management Office: A Case Study in Automotive Parts

-
Image
  Imagine this: You're a leading automotive parts manufacturer, supplying critical components to global OEMs. Your service management office (SMO) is the unsung hero, ensuring seamless operations and customer satisfaction. Yet, amidst the complexities of the automotive industry, with its stringent quality standards and rapid technological advancements, your SMO is feeling the pressure. It's time to shift gears. The Challenge Your SMO is bogged down in reactive firefighting, struggling to keep up with the demands of a dynamic supply chain. Customer complaints are increasing, and there's a growing need for proactive problem-solving and continuous improvement. Your organization recognizes the potential of a project-based approach, but how do you translate this concept into tangible results? Project-Based Transformation The solution lies in projectizing your SMO. By breaking down service management into discrete projects, you can focus on specific challenges, measure outcomes, ...
Read more